The Eleventh Expert Conference of the Centre of Public Employment Services of Southeast European Countries (CPESSEC) named “The Role of Media in Promoting Employment Policies and in Changing the Attitudes of Participants in the Labour Market” took place on 15 November 2013 at the Hotel Princess, Bar, Montenegro. At the Conference were present representatives of ten CPESSEC public employment services, namely, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Slovenia, Serbia, Turkey and Hungary, representatives of the WAPES and PES-s from France, Austria and Germany as guests. During the Conference all member PES-s had presentations.

Result: See document XI Expert Conference of the CPESSEC – Final Considerations and Recommendations. Having in view importance of media in everyday life and their influence on the people’s life and opinion, it was interesting to hear experience of the PR experts in dealing with the media. All PES-s pay great attention to the cooperation with printed and electronic media, and try to work shoulder to shoulder with them so that the messages are being conveyed and presented to the audience in the right way. The ways of presenting information are being adapted both to the professional and general audience. Information have to be understandable, precise and timely. Media play a mayor role in bringing closer important labour market issues to the public, such as labour market statistics, changes in legislation, most and least wanted professions and skills by employers, etc. They help PES-s to promote active employment policy measures and programs, services offered to the employers and the unemployed, job vacancies, etc. Media rise the awareness of entrepreneurship, life long learning, active job searching and responsibility for planning own professional career. Having been fully aware of the power of media, all PES-s use both traditional channels of communication and modern IT technologies and social networks which enable them to approach as many persons as possible.